Tim Bednar over at Turtle Interactive has written a great post on “The Art of the Sign Up Page“ where he discusses his insights and decisions.
I selected these sites because I thought they were well done and were subscription based, productivity applications. Other applications I reviewed included: 30boxes, Blogger, del.icio.us, Flock, Give Meaning, Kiko, My Pick List, Titlez, CRM from Zoho, Zopa, Second Site, LinkedIn, Box.net, Vyew, and Cork'd.
What elements make up a sign up page?
The best place to start is to list all of the elements that compose a sign up page:
- Logo
- Elevator pitch
- Description copy
- List of key features
- List of key benefits
- Call to action
- Testimonials
- Tours
- Examples of who is using the application
- Screen shots
- Life-style images
- Link to more information (price, login, about, blog, terms, privacy)